Employer Brand and Employee Engagement in a Crisis

Employer Brand and Employee Engagement in a Crisis

7.6.20

www.alanoneill.biz

The calendar of Christmas related events includes Family Cinema days, Fastest to Dress as Santa, Christmas Lunch and Eddie Rockets on site, Wonka Bars with a golden ticket, Speciality Coffee Cabin, CEO for the Day, Lunch time Musical Bingo, a DJ and Games in the Hub. To top it all off, there is an opportunity to win a €1,000 Holiday Voucher.

Now if I told you that this was a string of Christmas events organised by a professional events team aimed at customers, you wouldn’t be shocked. But what if I told you that it was an initiative organised by an in-house HR team for its own people and their families? And all this at a time when this company has its biggest spike in business, starting with Black Friday and continuing all through December?

DPD Group is Ireland’s largest dedicated parcel delivery company, with 33 depots throughout the country handling in excess of 19 million parcels per year. In 2012, the business added home deliveries to its proposition. Before C-19, the split between B2B and B2C was 50/50. Since March, that has swung dramatically but not surprisingly to 90% B2C.

The lock-down has caused a temporary migration to on-line shopping from home. Global research by McKinsey suggests that we will see a permanent spike in on-line sales of between 3-6% when we return to normal. I also believe that due to social-distancing and cautionary shoppers, a hybrid shopping model that merges on-line with physical shopping will see a continuation of home deliveries. So this trend will continue for some time for DPD.

In the meantime, it is making the most of the situation. Challenged with the sudden spike, DPD hired an extra 350 people to cater for the demand. Some of their own sales people have switched roles temporarily and the company also collaborated with Europcar at Dublin Airport, to get qualified and proven drivers quickly. It strikes me that its very strong employer brand would have eased their recruitment pains in any event.

Tips for improving your employer brand in a crisis.

In my thirty years hopping around the world, consulting with organisations of all size and speaking at conferences, I have never come across an organisation with such a strong employee engagement agenda. This is the most impressive collection of great ideas I have ever seen in one company.

  1. Activities calendar. Not satisfied with an in-house social committee that might meet only now and then, DPD has created a calendar of activities in advance. It is project managed by Mary Gaffney and it ensures that ideas transfer to action. It’s apparent that budget has been allocated to this but many of their ideas don’t cost a cent. So don’t let budget stop you.
  • Engagement surveys. If you’re a regular reader of this column, you’ll know that I’m a big fan of conducting annual engagement surveys. Just like a thermometer, they are essential for checking the morale and the specific strengths and weaknesses in a business. During C-19, I think it’s even more important. Home-working, anxieties about health, loneliness, mental health, finances, the future, should all be a concern for every employer.

One of my clients is reluctant to do a full-blown survey, so we helped them with a ‘pulse-survey’ instead. We identified a handful of really key questions that are asked of teams on a weekly cycle, a different department every week. This enables the employer to be proactive and to proactively respond to emerging issues quickly.

  • Communications. Zoom and other platforms enable us to include our people daily. Even if we don’t have business issues to communicate, it’s good to make sure people feel part of the wider community. DPD has all sorts of ideas such as communal coffee breaks for home-workers. Slido is a great app for making your own quizzes.

Don’t allow a gulf to emerge between top brass and the front-line. Leaders, be seen on the Zoom calls and participate. Perhaps you should show your lighter side and let the team see your dog jumping up on your lap.

  • Training. One of my clients is up and running with a culture refresh programme. Each month, we have a different theme linked to the new values. That also presents opportunities for upskilling the global teams on common business challenges. During the month of May, I conducted several 90m bite-size training sessions that embraced the new values. Once again, Zoom was our friend.

And I notice that people are very forgiving about video-conferencing. We know there are best practices around positioning of the laptop, backdrops, and no interruptions from kids or dogs. Well we had all of that in our training, and it still worked very well. I’m quite chilled about it, just during this crisis.

The Last Word

The concept of engaging your people is not just a theory. Nor is it rocket science. But it does require belief from a CEO like DPD’s Des Travers and strong leadership from HR leaders like Siobhan Lennon and Mary Gaffey. The impact it has on all significant business metrics has been proven many times over. 

This crisis has brought unprecedented changes to our social and business models. Never before have we been challenged so much with the necessity to include our people, those we have had to lay-off temporarily and indeed our contract workers. And never before have we had such a collection of tools to enable us to do it. The only thing stopping you is probably in our own heads.

Alan O’Neill is Managing Director of Kara, specialists in strategy, culture and people development. Go to www.kara.ie if you’d like help with your business.

Alan is author of “Premium is the New Black”.

© Copyright. Alan O’Neill. All rights reserved. 2020

251 Comments

  1. Joey

    You made some good points there. I checked on the net for additional information about the issue and found most individuals will go along with your views on this web site.

  2. Uhzbog

    cheap prednisolone uk – site prednisolone 5mg

  3. Peter Stokes

    I am sure this piece of writing has touched all the
    internet viewers, its really really fastidious article on building
    up new web site.

  4. Shawn Washburn

    I seriously love your website.. Excellent colors & theme.
    Did you make this web site yourself? Please reply back as
    I’m hoping to create my own personal website and want to
    learn where you got this from or what the theme is
    named. Thank you!

  5. Mark Hardy

    Hey there would you mind sharing which blog platform you’re working with?

    I’m looking to start my own blog soon but I’m having a tough time selecting between BlogEngine/Wordpress/B2evolution and Drupal.

    The reason I ask is because your layout seems different then most blogs and I’m looking
    for something completely unique. P.S My apologies for being off-topic but I had to ask!

  6. Kevin Teter

    It is the best time to make some plans for the future and it is time to be happy.
    I have read this post and if I could I desire to suggest you some interesting things or suggestions.
    Maybe you can write next articles referring to this article.
    I desire to read even more things about it!

  7. Ronald Lopez

    I am sure this post has touched all the internet users, its really really good post on building up new weblog.

  8. Patricia Topp

    Some genuinely nice and utilitarian information on this internet site, likewise I believe the pattern holds good features.

  9. Jason Rodriguez

    Hello! Someone in my Myspace group shared this site with us so I came to
    give it a look. I’m definitely loving the information. I’m book-marking
    and will be tweeting this to my followers! Great blog and outstanding design.

  10. Prkuwv

    ivermectin cost in usa – site ivermectin 12 mg

  11. Pamela Windsor

    This is a topic which is near to my heart… Many thanks! Exactly where
    are your contact details though?

  12. Carlos Cane

    Ahaa, itts fastidious conversation oon tthe topic off his artiocle here at this weblog, I have read aall that, soo nnow mme aso commentijg att this place.

  13. Michelle Burk

    I see your website needs some unique & fresh content.
    Writing manually is time consuming, but there is solution for this.
    Just search for: Masquro’s strategies

  14. https://Tipsforperfectinterview.com/

    https://interviewtip.net Vehicle increment allows the customer to create a unique number to
    be produced whenever a brand-new record is inserted in the table.

    AUTO INCREMENT is the keyword for Oracle, AUTO_INCREMENT in MySQL and
    IDENTIFICATION keyword phrase can be made use of in SQL SERVER for auto-incrementing.

    Mainly this key phrase is used to develop the main trick for the
    table. Normalization prepares the existing tables as well as its fields within the data source, leading to minimum replication. It is
    utilized to streamline a table as high as feasible while
    keeping the special areas.

    If you have truly little to say on your own, the
    interviewer power assume you have void to say.
    pl sql interview inquiries I make myself really feel magnificent in front
    the interview starts. With this inquiry, the recruiter will evaluate you on how
    you prioritise your task listing. I eagerly anticipate
    operations with damien once more in the future strained.
    You mightiness require a compounding of dissimilar sorts of inquiries in order to fully cover
    the concern, and also this might diverge betwixt participants.
    Candidates appear to interviews with a surface of
    exciting you.

    A primary key is a special type of distinct trick. A international key is used
    to maintain the referential web link honesty in between 2 information tables.

    It avoids actions that can destroy web links between a child and a moms and dad table.
    A primary key is made use of to define a column that
    distinctly recognizes each row. Void value as well as
    replicate values are not permitted to be entered in the main essential
    column. However, you might not be given this hint, so it is on you to remember
    that in such a scenario a subquery is precisely
    what you require. After you go through the fundamental SQL interview questions, you
    are most likely to be asked something extra specific.

  15. Bessie Ebersold

    buy sildenafil pills cialis forum viagra canada online

  16. Cesar Mathieu

    Generally I don’t read article on blogs, however I wish to say
    that this write-up very forced me to check out and do so!
    Your writing style has been surprised me. Thank you, very nice
    article.

  17. Susan French

    cialis overnight delivery cialis 600 mg viagra wholesale

  18. Angela Tate

    You made some decent points there. I looked on the net for additional information about the issue
    and found most people will go along with your views on this web site.

  19. Tammy Condi

    levitra generic price cialis 20 mg cialis coupon 2019

  20. Una Prestia

    Ahaa, its nice conversation about this article at this place at this weblog, I have read all that, so now
    me also commenting here.

  21. Chester Gibson

    Way cool! Some very valid points! I appreciate you writing this write-up plus the rest of the website is also
    really good.

  22. Rogelio Cambrelen

    Hey there just wanted to give you a quick heads
    up. The text in your post seem to be running off the screen in Opera.
    I’m not sure if this is a formatting issue or something to do with internet
    browser compatibility but I figured I’d post to let you know.
    The design and style look great though! Hope you get the issue fixed soon. Thanks

  23. John Miller

    buy levitra canadian pharmacy levitra bayer levitra 10 mg generic

  24. Isabel Hays

    india pharmacy viagra viagra price sildenafil 10 mg india

  25. Gabriele Coombs

    viagra porn 200 mg viagra natural viagra for men

  26. Holley Gale

    It’s the best time to make some plans for the future
    and it is time to be happy. I have read this post and if I could I want
    to suggest you few interesting things or advice. Maybe you can write next articles referring to this article.
    I want to read even more things about it!

  27. Jeffrey Ramos

    While you covertly wish to get your sweetheart back, it’s best to hold back for a while.

  28. Joe Macfarland

    One thing I’d like to say is that car insurance canceling is a hated experience so if you’re doing the suitable things as being a driver you won’t get one. Lots of people do have the notice that they have been officially dumped by their insurance company and several have to scramble to get more insurance after a cancellation. Low cost auto insurance rates are usually hard to get following a cancellation. Knowing the main reasons for auto insurance cancellations can help individuals prevent getting rid of in one of the most significant privileges out there. Thanks for the strategies shared via your blog.

  29. Gmlwob

    erectile dysfunction doctors near me – ed pills hims ed pills

  30. Catherine Metzler

    I will immediately grasp your rss feed as I can’t find your email subscription hyperlink or newsletter service.
    Do you’ve any? Kindly allow me recognise in order that I may just subscribe.
    Thanks.

  31. Paula Cannata

    Hi there would you mind sharing which blog platform you’re using?
    I’m going to start my own blog soon but I’m having a tough time making a
    decision between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your design and style seems different then most blogs and I’m looking
    for something unique. P.S Apologies for being off-topic
    but I had to ask!

  32. Brenda Neighbors

    It is appropriate time to make some plans for the future and
    it is time to be happy. I’ve learn this submit and
    if I may I wish to recommend you few attention-grabbing
    things or advice. Maybe you can write subsequent articles regarding this article.
    I wish to learn even more issues approximately it!

  33. Karla Sanderson

    It is perfect time to make some plans for the future and it is time to
    be happy. I have read this post and if I could I wish to suggest you few interesting things or advice.
    Maybe you can write next articles referring to this article.
    I wish to read more things about it!

  34. Shandra Crochet

    I am sure this paragraph has touched all the internet users,
    its really really good paragraph on building up new blog.

  35. Shannon Agenbroad

    I’ve been browsing online more than 3 hours today, yet I never
    found any interesting article like yours. It’s pretty worth enough for
    me. In my view, if all webmasters and bloggers made good content as you did,
    the web will be much more useful than ever before.

  36. Sandra Hodgkinson

    360 viagra free viagra buy viagra pills

  37. Charles Ott

    I am sure this paragraph has touched all the internet viewers, its really really
    pleasant post on building up new webpage.

  38. Jennifer Sanders

    I’ll immediately take hold of your rss feed as I can not
    to find your e-mail subscription hyperlink or newsletter service.

    Do you’ve any? Please allow me understand
    so that I could subscribe. Thanks.

  39. Brendancrive

    over the counter erectile dysfunction pills: causes for ed – ed in young men

  40. Robert Zinn

    i noticed pete pryor inside of The Strange Several! he’s ideal!

  41. Tdlejr

    cvs amoxicillin price no insurance – amoxil 500 mg buying amoxicillin over the counter

  42. Violet Bellucci

    I am curious to find out what blog platform you are using?
    I’m experiencing some minor security problems with my latest
    blog and I’d like to find something more risk-free.
    Do you have any suggestions?

  43. William Pezzotti

    Hi, I do believe this is an excellent blog.

    I stumbledupon it 😉 I am going to come back yet again since I book marked it.
    Money and freedom is the best way to change, may you be rich and continue to help others.

  44. Judith Stone

    Thanks for these guidelines. One thing I also believe is that credit cards featuring a 0 interest often appeal to consumers with zero rate, instant endorsement and easy internet balance transfers, nevertheless beware of the real factor that can void your own 0 easy neighborhood annual percentage rate and also throw one out into the poor house rapidly.

  45. Phyllis Anderson

    Ahaa, its good dialogue on the topic of this article at this place at this weblog, I have read all that, so at this time me also commenting at this place.

  46. Joshua Vandenbosch

    Wow, marvelous blog layout! How long have you been blogging for?
    you made blogging look easy. The overall look of your web
    site is great, let alone the content!

  47. David Stephens

    I’ve been browsing online more than 3 hours these days, yet I
    never discovered any fascinating article like
    yours. It’s beautiful worth enough for me. Personally, if all
    website owners and bloggers made excellent content
    as you did, the net can be much more helpful than ever before.

  48. Jose Ferguson

    I’ve been surfing on-line greater than 3 hours lately, but I never
    discovered any fascinating article like yours. It’s pretty value enough for me.
    Personally, if all webmasters and bloggers made just right content material as you probably did, the
    internet will likely be much more useful than ever before.

  49. Chris Lewandowski

    Wow, this article is good, my sister is analyzing these kinds of things, so I am going to inform her.cheap nfl jerseys

  50. Brian Williams

    I will immediately grab your rss as I can’t find your e-mail subscription hyperlink or e-newsletter service.
    Do you have any? Kindly let me know so that I could
    subscribe. Thanks.

  51. Beth Kovar

    I am sure this article has touched all the internet visitors, its really really fastidious piece of writing
    on building up new web site.

  52. Eldon Martinez

    I’ve been surfing online more than three hours
    today, but I never found any interesting article like yours.
    It’s lovely price enough for me. In my opinion, if all website owners and bloggers made excellent content material as you did, the net will probably
    be much more useful than ever before.

  53. Alberta Bierman

    If some one needs expert view regarding blogging after that i recommend
    him/her to pay a visit this blog, Keep up the good job.

  54. PeterGaw

    cheap viagra online blue pill viagra – buy viagra online canada

  55. Jerry Romero

    warnings for finasteride finasteride nz generic finasteride nz

  56. Maureen Mcleod

    amoxicillin over the counter amoxicillin pills amoxicillin 500mg capsules

  57. Willie Bacchi

    It’s the best time to make some plans for the future and it is time to be happy.
    I’ve read this post and if I could I desire to suggest
    you some interesting things or suggestions. Maybe you could write next articles referring to this article.
    I want to read more things about it!

  58. Ricky Woodard

    Ahaa, its pleasant conversation on the topic of this paragraph at this place at this website, I
    have read all that, so at this time me also commenting here.

  59. Jack Hy

    I will right away grab your rss as I can’t in finding
    your email subscription link or e-newsletter service.
    Do you’ve any? Kindly permit me realize so that I may
    just subscribe. Thanks.

  60. Annie Baker

    Hello there, There’s no doubt that your website could possibly be having internet browser compatibility issues.
    When I look at your website in Safari, it looks fine however, when opening in IE, it’s got some
    overlapping issues. I simply wanted to provide you with a
    quick heads up! Besides that, wonderful website!

  61. Sandra West

    I simply could not leave your web site before suggesting
    that I actually loved the usual info a person provide on your guests?
    Is going to be back regularly to check up on new posts

  62. PeterGaw

    viagra online usa blue pill viagra – online doctor prescription for viagra

  63. Jennifer Rodenhiser

    An impressive share! I’ve just forwarded this onto a co-worker who had been conducting a little homework on this. And he actually ordered me lunch due to the fact that I stumbled upon it for him… lol. So allow me to reword this…. Thank YOU for the meal!! But yeah, thanks for spending some time to talk about this issue here on your internet site.

  64. Richard Delay

    bimatoprost ophthalmic solution careprost bimatoprost ophthalmic solution

  65. Wesley Novak

    Hi, I do believe this is an excellent site. I stumbledupon it 😉 I’m going to return once again since I saved as a favorite it.
    Money and freedom is the greatest way to change, may you be rich and continue
    to guide others.

  66. Daniel Krieger

    Very nice post. I just stumbled upon your weblog and wished to
    say that I’ve really enjoyed browsing your blog posts. After all
    I’ll be subscribing to your feed and I hope you write again soon!

  67. Helen Barnhill

    You’re so interesting! I don’t suppose I’ve truly read something like this before.

    So good to discover someone with a few genuine thoughts on this subject matter.
    Really.. thanks for starting this up. This site is one thing that is required on the web, someone with
    a little originality!

  68. Timmy Russell

    domperidone maleate 10mg motilium 10mg domperidone mims

  69. Jean Kofoed

    Thank you for every other informative site. The place else may I get that type of info written in such a perfect
    approach? I’ve a mission that I am simply now operating on,
    and I’ve been on the glance out for such info.

  70. legal tadalafil online

    I know this if off topic but I’m looking into
    starting my own blog and was curious what all is required to get setup?

    I’m assuming having a blog like yours would cost
    a pretty penny? I’m not very internet savvy so I’m not 100% certain. Any recommendations or advice would be greatly appreciated.
    Kudos http://cleckleyfloors.com/

  71. Louis Mateo

    zanaflex side effects tizanidine wiki zanaflex and bradycardia

  72. Lola Rodriquez

    I am actually thankful to the holder of this web site who has shared
    this enormous article at at this place.cheap ncaa jerseys China

  73. Lorena Batson

    Amazing! This blog looks just like my old one!
    It’s on a completely different topic but it has pretty much the same
    page layout and design. Superb choice of colors!

  74. Michael Shelley

    I’ve been surfing online more than three
    hours lately, yet I by no means found any attention-grabbing
    article like yours. It is lovely value enough for me. In my
    view, if all web owners and bloggers made excellent content
    material as you did, the internet will probably be a lot more useful
    than ever before.

  75. Mildred Lyons

    I do not even know how I ended up here, but I thought this publish used to be good.
    I don’t understand who you might be however definitely you’re going
    to a well-known blogger if you are not already. Cheers!

  76. Frankie Dolan

    Hello, i read your blog occasionally and i own a similar one and i was
    just curious if you get a lot of spam feedback?
    If so how do you reduce it, any plugin or anything you can recommend?
    I get so much lately it’s driving me crazy so any assistance is very much appreciated.

  77. Suzanne Wilson

    sildenafil viagra 100mg sildenafil buy sildenafil 50mg

  78. Sharon Mikell

    maxim peptide tadalafil tadalafil cost cialis results

  79. Lewis Johnson

    It’s very straightforward to find out any matter on net as compared to textbooks, as I found
    this article at this site.

  80. Charles Jackmon

    viagra costs viagra sale cheapest viagra prices

  81. Elias Mejia

    Howdy! This article couldn’t be written much better!
    Looking through this article reminds me of my previous
    roommate! He constantly kept preaching about this. I most certainly will forward this information to him.
    Pretty sure he will have a great read. Many thanks for sharing!

  82. Shauna Carpenter

    I have been browsing on-line greater than 3 hours nowadays, yet I
    never found any fascinating article like yours. It is
    lovely price enough for me. In my view, if all
    website owners and bloggers made excellent content
    material as you did, the web will probably be a lot more helpful than ever before.

  83. David Gaddie

    These sets that are exclusive are the perfect gift regardless of what
    season, since all-women want to spruce-up their bathrooms with things that are
    new.

  84. Mattie Borrero

    I have been browsing online more than 3 hours nowadays,
    but I never found any fascinating article like yours.
    It’s lovely price enough for me. In my view, if all webmasters and bloggers made excellent content material as you did, the net will likely
    be a lot more useful than ever before.

  85. David Tarbox

    It’s very easy to find out any matter on net as compared to books, as I found this post at this web
    page.

  86. Doreen Seymour

    I have been browsing online more than 3 hours today, yet I never found any interesting article like yours.
    It’s pretty worth enough for me. In my view, if all web owners and bloggers made good content as you
    did, the net will be a lot more useful than ever before.

  87. MarioJisse

    buy furosemide online generic lasix – generic lasix

  88. Cynthia Parker

    I have been absent for a while, but now I remember why I used to love this website. Thanks, I will try and check back more frequently. How frequently you update your site?

Leave a Reply

Your email address will not be published.