As globalisation enables transparent comparisons and technology enables fast copying, how to differentiate from your competition is becoming more challenging. Product alone won’t cut it anymore as customer experience has become the new battleground. He wrote the book on it! Premium is the New Black (Put the Customer at the Heart of all Decision-making).

Alan is passionate about customer service. He can tell you how to develop a culture of great service from the board-room to the front-line – whether you’re B2C, B2B or Public Service.

He knows that customer service has to be practical and drive sales – and it requires a fully engaged workforce. While that’s obvious and sounds easy, we don’t all do it.

He will challenge you with examples, evidence and case studies to help you achieve consistency and to motivate your people into action to increase your sales.

Tailored for you:

Alan has lots of relevant material to draw from in tailoring a keynote for your event. Perhaps it’s the Selfridges story, where Alan supported their quest to become the best department store in the world. Or you might like to hear stories from Alan’s book Premium is the New Black which is packed with great tools and concepts to help any B2B or B2C business.

Or you might also like to be inspired by fun stories about Irish heritage that has made Ireland the envy of the world for its renowned hospitality and cead mile failte.


Read Alan’s first book Premium is the New Black (Put customer experience at the heart of your decision-making)

Download the Customer Experience Free Guide

Supercharge Your Customer Experience

Get in touch with Alan today to Supercharge Your Business