Premium is the new black

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Successful organisations recognise that in a new and changing world, excellence in customer experience is the next great battleground. “Premium is the New Black”.

The key principle at the core of this practical guide is how to ensure your customers have consistently great experiences – making them more likely to buy from you repeatedly and become strong advocates for your brand.

With every passing day, the speed and complexity of change accelerates exponentially. Businesses around the world and across different sectors are trying to be even more relevant in a new marketplace. Successful organisations recognise that excellence in customer experience is the next great battleground. “Premium is the New Black”.

The lessons learnt from working with some of the best global brands and shared in this book, can be applied to all industries in B2C, B2B and the Public Sector. The key principle at the core of this practical guide is how to ensure your customers have consistently great experiences – making them more likely to buy from you repeatedly and become strong advocates for your brand.