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Premium is the New BlackSKU: B001.
With every passing day, the speed and complexity of change accelerates exponentially. Businesses around the world and across different sectors are trying to be even more relevant in a new marketplace. Successful organisations recognise that excellence in customer experience is the next great battleground. “Premium is the New Black”.
The lessons learnt from working with some of the best global brands and shared in this book, can be applied to all industries in B2C, B2B and the Public Sector. The key principle at the core of this practical guide is how to ensure your customers have consistently great experiences – making them more likely to buy from you repeatedly and become strong advocates for your brand.
Retailers too often focus on the traditional elements of the marketing mix and ignore the fact that the customer experience factor is the primary determinant in driving increased sales. Alan brings a unique customer experience perspective to sales and marketing strategic discussions. I would recommend this book to any person or organisation that is focusing on improving sales performance.”
Leo Crawford, Group CEO – BWG Group
Alan has many years experience of directing the focus from customer service into customer experience. His expertise will be of huge help to those in B2B or B2C who are looking for how to move their agenda forward.”